News Articles

Wednesday, November 18, 2009

3 million Brits have used coupons on their mobile phones

A new survey from Juniper Research has revealed that more than 3 million consumers have used mobile coupons in the UK. It also suggests that the redemption rate for coupons on mobile phones is six times greater than the 1% response typically expected from paper coupons.

Over three-quarters of the people questioned were aware of mobile coupons, which can be sent via SMS, claimed from web sites or downloaded from 'smart posters' using Bluetooth. Juniper Research cites the Orange Wednesdays campaign as a prime example of a successful mobile coupon programme. [Survey; Juniper Research blog]

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 388

Tags:

Please login or register to post comments.

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2017»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement