News Articles

Wednesday, December 2, 2009

O2 promises targeted advertising for UK customers

O2 has launched a new service that'll let advertisers send targeted messages to mobile phone users in the UK. It's called O2 More and already has 50 brands signed up, including Adidas, Cadbury, Interflora and Blockbuster.

O2 More is an opt-in programme for O2 customers who register online at www.o2.co.uk/o2more. The information they provide is then matched with usage and location data from O2, giving advertisers in-depth knowledge of the people they're contacting.

It's all been created by O2's Media business, which is run by Shaun Gregory – the man formerly at the helm of UK ad-funded MVNO Blyk.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 661

Tags:

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2017»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement