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Wednesday, January 6, 2010

Apple follows Google into the mobile advertising business

Last year Google bought AdMob for $750 million. This year Apple has bought Quattro Wireless, with a figure of $270 million being discussed by commentators (although no official confirmation). Quattro says there'll be no change to its services or personnel in the short-term. Andy Miller, Quattro Wireless CEO, is now Apple's Vice President of Mobile Advertising.

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