News Articles

Wednesday, January 20, 2010

Opera acquires mobile advertising company AdMarvel

Yet another big name has bought a mobile advertising company. This time it's mobile browser company Opera acquiring California-based AdMarvel. AdMarvel isn't an ad network, instead it works with mobile publishers and operators to help them source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory.

Opera says the acquisition will enable it to monetise advertising on Opera-branded mobile products and services.

Lars Boilesen, CEO of Opera Software, said "Mobile advertising represents an interesting long-term revenue opportunity. Together with AdMarvel we think we can play an important role in the evolution of mobile advertising".

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 529

Tags:

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement