From 1st April 2010 Virgin Media will let its customers make free calls from their home phones to mobiles. The new deal will let new Virgin Phone customers and over four million existing fixed-line phone customers call Virgin Mobile users without charge. (Subject to terms and conditions that include a maximum 60-minute call).
The company points out that 10% of its customers subscribe to all four Virgin Media services - broadband, digital TV, fixed-line phone and mobile – which means nearly half a million people will be able to benefit immediately from free calls from their Virgin fixed-line phones to their own Virgin Mobiles. In addition, all Virgin home phone customers will be able to make free calls to anyone with a Virgin Mobile phone.
Graeme Oxby, executive director of mobile and telephony at Virgin Media, said "At a time when other providers seem keen on giving their customers less from their phone service, we are extremely proud to be leading the way in this field, being the first to offer free home phone to mobile calls. Our successful quadplay strategy has demonstrated customers are looking for exceptional value by bundling more services together, and this move to include free calls to mobiles with our home phone service underlines our commitment to ensure Virgin Media customers get the best deals possible."