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Tuesday, February 2, 2010

Mobile Marketing Association restructures

Mobile Marketing Association (MMA)The Mobile Marketing Association is restructuring and turning its four operating regions - Asia Pacific; Europe, Middle East & Africa; Latin America; North America - into business units. As part of this move, the roles and responsibilities of regional managing directors will be expanded.

The MMA is also still looking to appoint a Chief Executive. Federico Pisani Massamormile, the interim CEO, said "The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of ‘geographic specificity’ to how the organization operates. Each of the managing directors will assume financial management for their respective regions, enabling greater flexibility to achieve their business goals."

Over 700 companies are members of the MMA, with over 300 of these in the EMEA region.

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Author: The Fonecast
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