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Thursday, February 4, 2010

UK’s first official mobile data report reveals 16 million users

The GSMA and market research company comScore have announced the official launch of GSMA Mobile Media Metrics in partnership with O2, Vodafone, Orange, T-Mobile and 3 UK. It takes anonymised mobile internet usage data to provide accurate data usage figures for the UK.

The first batch of data – just from three operators until later in 2010 – has revealed that 16 million people in the UK accessed the internet from their mobile phones in December 2009. These people tool a total of 4.8 billion minutes to look at 6.7 billion pages.

Over 70% of the usage was taken up by just ten sites. Facebook was at the top of the list, followed by Google. Smartphone users accounted for 47% of total page views and 51% of the total time spent online, even though they represented just 29% of total UK mobile internet users.

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Author: The Fonecast
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