News Articles

Tuesday, February 9, 2010

O2 customers get targeted ads through Shazam iPhone app

O2O2 has announced a sponsorship deal with music identification service Shazam that'll deliver targeted ads for the O2 Priority Tickets service. Customers who have tagged songs through Shazam’s iPhone application will be shown relevant ads for O2 Priority pre-sales based on the music they're interested in.

O2 Priority Tickets gives O2 customers the ability to purchase tickets for gigs at The O2 and O2 Academy venues up to 48 hours before they go on general sale. The sponsorship deal means that customers will see adverts based on the artists or tracks they have tagged using Shazam. These ads will be delivered in a variety of formats including standard banners and integrated links.

(We interviewed Andrew Fisher, CEO of Shazam, in November 2009; click here to listen to the podcast).

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 233

Tags:

Please login or register to post comments.

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«May 2017»
MonTueWedThuFriSatSun
24252627282930
1234567
891011121314
15161718192021
22232425262728
2930311234

Archive

Terms Of Use | Privacy Statement