O2 has announced a sponsorship deal with music identification service Shazam that'll deliver targeted ads for the O2 Priority Tickets service. Customers who have tagged songs through Shazam’s iPhone application will be shown relevant ads for O2 Priority pre-sales based on the music they're interested in.
O2 Priority Tickets gives O2 customers the ability to purchase tickets for gigs at The O2 and O2 Academy venues up to 48 hours before they go on general sale. The sponsorship deal means that customers will see adverts based on the artists or tracks they have tagged using Shazam. These ads will be delivered in a variety of formats including standard banners and integrated links.
(We interviewed Andrew Fisher, CEO of Shazam, in November 2009; click here to listen to the podcast).