New research from Convergys Corporation says 61% of UK consumers would spend more with their chosen mobile network if they were able to choose options that fitted their needs. Consumers are willing to include payment for broadband, TV and even game consoles with their mobile service – but only if the deal is flexible enough to suit the customer.
Currently 49% of consumers said they don't receive any promotions or 'bundle' offers from their providers, although 72% said they'd like to.
Bob Lento, President of Information Management at Convergys, said "It is impressive to see the level of trust UK consumers place in their mobile providers. As new technologies emerge and new services become available, it is clear that subscribers want their mobile providers to advise them on which services they should buy and which combination of services will give them the best value for money. This is a great win-win for the mobile operator as each contact with the customer provides an opportunity to increase user revenues."
"However, it concerns me that so many people don’t receive offers from their mobile operators, even though they would like to. If operators are to ensure a return on their customer interactions, they need to utilize convergent billing solutions, customer service channels, and real-time intelligence strategically, so that each customer receives relevant offers and the services he or she needs."
Last year's favourite bundles were digital or satellite TV, game consoles, fixed-line broadband and mobile email access.