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Friday, February 26, 2010

Virgin Mobile contract customers increase as prepay users fall

Virgin Media, which controls the Virgin Mobile business, has announced quarterly results for the final three months in 2009. Total revenue was up 3.3% year-on-year to £980 million, although mobile revenue was down slightly at £139 million.

77,100 new contract mobile customers were added in the quarter, giving Virgin Mobile a total of 949,700 contract mobile phone and mobile broadband customers – up 46% in the last year. 30% of the company's total mobile base have 'pay monthly' contracts, with the rest on prepay tariffs. Prepay numbers dropped by 98,300 in the quarter; the company says this "reflected a highly competitive market and our decision not to focus heavily on growth due to higher churn, low tariffs and lower overall lifetime value".

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