Mobile location company Telmap has announced a partnership with BlueSky Positioning to put real-time search, mapping and navigation on mobile phones that don't have built-in GPS. Instead, it's using BlueSky Positioning’s A-GPS technology, which is embedded into a phone’s SIM card.
The result is a mapping and navigation solution for mid-range handsets that includes in-car navigation with 3D moving maps, multi-lingual turn-by-turn directions with street names and even traffic and speed camera information in some areas. Telmap’s solution also includes pedestrian navigation.
Ronen Soffer, Telmap's chief technology officer, said "In utilizing BlueSky’s innovation, Telmap can introduce its LBS and Navigation solution to a larger addressable market, which now includes new consumer segments and a multitude of mid-range mobile phones. This helps further realizing Telmap’s strategy of mass market reach for its services, while boosting operators’ business case as well as control over distribution and customer ownership of such services."