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Monday, March 29, 2010

Orange UK moves further into mobile games

OrangeOrange UK is following last week's launch of HMV Mobile Games with news of three new mobile gaming services. First is Playtomo, created as a white-label service by C4M and launched today by Orange. This allows customers to play free games on their mobile phones through social networking sites.

Next is Games Zone, a gaming service that launches on Wednesday 31st March. The £5 monthly subscription includes a choice of two games each month plus 20% off additional purchases.

Finally, from the end of April, Orange will be offering its own brand of iPhone games from from the Apple App Store. These games and the Playtomo service will be available to customers on any UK network; Games Zone is only for Orange customers.

Neil Holroyd, Orange's Head of Gaming Products and Services, said "This is an exciting time for Orange, with the launch of these new mobile gaming offerings forming a key part of our strategy to evolve our business through entertainment. Innovative gaming services such as Playtomo and Games Zone give customers the best possible gaming experience and value for money on their mobile phone, while enabling us to develop our offering and maintain our lead as the number one gaming operator in the UK."

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Author: The Fonecast
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