1GOAL: Education for All, the football and FIFA-backed project that's accompanying the 2010 World Cup, has launched what is says is the world’s biggest ever mobile phone campaign.
People can sign up for the 1GOAL mobile campaign – which wants additional funding to offer education to every child – by visiting 1goal.mobi on their handsets, by sending an email to firstname.lastname@example.org or by responding to a text message sent by participating mobile networks. Nokia and Samsung will also be making a 1GOAL mobile app for their customers.
Some of the biggest names in football – including Alessandro del Piero, Rio Ferdinand, Zinedine Zidane and Michael Essien - have joined 8 million other people to show their support for the campaign.
Shakira, 1GOAL Ambassador and Founder of the Barefoot Foundation, said "The World Cup captures the attention and hearts of millions. We must use this moment to raise our voices for 1GOAL and demand that this generation of children have the chance to fulfil their dreams and live up to their full potential through education. I’m honoured to be part of this incredible movement."
The mobile campaign is being coordinated by the GSMA. Major multinational mobile groups and networks supporting the campaign include AT&T Wireless, Axiata Group Berhad, Batelco Group, Bharti-Airtel, CSL, Hutchison 3 Group, KT, MTN, NTT DOCOMO, Mobitel, Orascom Group, SingTel Group, Smart Communications, SOFTBANK MOBILE, SK Telecom, Telenor Group, Telefónica Group, TMN, Umniah, VimpelCom and Zain Group.