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Sunday, June 6, 2010

Sony Ericsson replaces accessories with Extras

Sony Ericsson has renamed its accessories portfolio as Sony Ericsson Extras. There'll be four categories of Extras; Talk, Play, Listen and Go.

Talk includes Bluetooth and wired headsets, Listen is the grouping for audio accessories, Play are 'fun' accessories and Go includes transfer, charging and carrying accessories.

Jacob Sten, Head of Sony Ericsson's accessories division, said "As part of our Communication Entertainment strategy we have listened closely to consumers and their needs when developing our handsets and this ethos is no different in our accessories division. We want consumers to experience their mobile phone to its highest potential and Sony Ericsson Extras will enable them to find the perfect accessory for their needs."

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Author: The Fonecast
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