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Wednesday, June 23, 2010

iPhone represents 4% of European mobiles but 12% of mobile media users

A report today from comScore reveals that iPhone owners consume more mobile media than people with other handsets. (Admittedly some might argue it's not much of a revelation because the iPhone has been designed for this purpose).

The Apple iPhone has just 4% market share in the UK, France, Germany, Spain and Italy, although iPhone users represent 12% of all mobile media users. comScore's report says 94% of iPhone owners use mobile media, 87% use applications and 85% browse the mobile internet. The average for all smartphones is 65% mobile media, 53% web browsing and 53% app usage.

However, Google's Android operating system is threatening Apple's dominance. Jeremy Copp, comScore's Vice President of Mobile Europe, said "Google’s Android is most certainly the one to watch. It has gained about 1.7 million users in a very short period of time and now accounts for 3 percent of the European smartphone market. Crucially, Android user mobile media consumption is very high – slightly behind but comparable to that of Apple. 89% use mobile media, 78% applications and 83% browse the mobile internet. The Droids are coming and current demand for the iPhone 4 implies a titanic battle between Apple and Google is imminent."

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Author: The Fonecast
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