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Thursday, July 15, 2010

13% of consumer smartphones are sold to people who don’t care

Mobile telecom author and commentator Tomi Ahonen has published a lengthy blog post covering smartphone segmentation: which people use smartphones… and why they use them.

In it, he anticipates around 35% growth in smartphone shipments this year (excluding Japan), with most growth coming from lower-priced handsets.

Headline figures include:

Around a quarter of all smartphones (24%) are chosen by businesses for their employees.

19% of consumer smartphones are picked by young people because of their text messaging features.

13% of consumer smartphones – 20 million worldwide - are sold to people who don't have a strong opinion about the device they're buying, perhaps because they're choosing it for a partner or child.

8% of consumer smartphones are chosen because of the applications they can run.

Full details are on Tomi's Communities Dominate Brands blog.

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Author: The Fonecast
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