News Articles

Monday, July 19, 2010

Text message traffic up 778% after World Cup final

Information from mobile messaging specialists Airwide Solutions has revealed a 778.4% spike in Spanish text message traffic when the 2010 FIFA World Cup final ended on 11th July in South Africa.

In the five minutes before the football game between Spain and the Netherlands started, the number of text messages sent in Spain saw a 40.7% increase. SMS traffic then dropped by 46.9%, staying steady during the game before rising slightly (9.7%) during overtime. Finally, in the minutes following Spain's victory, text messaging traffic peaked at 778.4%.

Jay Seaton, Chief Marketing Officer at Airwide Solutions, said "Our statistics show the impact big sporting events like the World Cup have on mobile traffic. Dramatic peaks in messaging traffic are becoming more frequent and more pronounced, not only due to the continued increased use of SMS globally but also because of the popularity of text message based services such as social networking (for example Twitter), mobile banking and mobile advertising. While increased traffic provides great revenue potential for operators, it also presents the challenges of ensuring that the underlying infrastructure does not become congested while subscribers send these time-sensitive messages, and that the operators' networks and subscribers are protected from mobile fraud, spam and other security threats."

World Cup 2010 text messaging

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 715

Tags: researchsmsspain

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement