News Articles

Thursday, July 22, 2010

It’s time to take mobile marketing seriously

ABI Research says marketers should wake up to the potential of mobile. It's just released a new White Paper, 'Mobile Marketing Strategies – Positive Trend,' which can be downloaded from the ABI Research website.

The company notes that marketing messages can reach mobile phone users in a variety of ways, including SMS text messaging, search advertising, ads within applications and video.

Neil Strother, ABI Research practice director for mobile marketing strategies, said "The trend starts with smartphones, which have reached critical mass among US mobile subscribers. These powerful devices, coupled with affordable data plans, enable people to search, browse, and watch video in ways and in volumes that have become more and more attractive to marketers."

ABI's announcement came as the MEF (Mobile Entertainment Forum) launched its Guide to M-Commerce, which explains how mobile devices can be used to purchase content, services and products.

Rimma Perelmuter, Executive Director of MEF, said "M-Commerce is not a new phenomenon for our members. The $36bn global mobile media industry is largely built on micropayments and MEF’s M-Commerce Initiative substantially expands this opportunity to the retail and content industries with today’s launch of our M-Commerce Guide. It is a comprehensive resource that brings together expert content and analysis showing all the different ways that the mobile device can be used to enable commerce for content, services and products consumed both on and off the device. The MEF member authored Guide contains essential case studies designed to help brands, content producers and retailers demystify, simplify and monetize the mobile commerce landscape."

The Guide can be downloaded from the MEF website.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 548

Tags: advertisingresearchshopping

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement