LG Electronics, already associated with Formula 1 as a Global Partner and a Technology Partner, is now becoming a Team and Technology Partner to Red Bull Racing. The Red Bull Racing Team drivers, Sebastian Vettel and Mark Webber, have currently put the team in second place for the Constructors’ world championship 2010.
Christian Horner, Red Bull Racing Team Principal, said "We are delighted to welcome LG as a partner to Red Bull Racing. LG Electronics is an extremely innovative company that aligns well with the creative innovation that is demonstrated within Red Bull Racing. This partnership shows Red Bull’s appeal to like-minded partners and signifies the progress the team has made in the short space of time to attract premium brands like LG."
Paul Meadows, LG Electronics UK Head of Brand, said "By forming a partnership with Red Bull Racing, LG can better demonstrate its commitment to using technology in delivering amazing experiences to people worldwide, through access to team personnel and drivers. This human focus is central to LG’s brand and is best reflected through a team partnership. This relationship also provides LG with additional business development opportunities and further enhances our at-track and off-track hospitality, media engagement and merchandising activities."