News Articles

Friday, July 23, 2010

LG sponsors Red Bull Racing F1 team

LGLG Electronics, already associated with Formula 1 as a Global Partner and a Technology Partner, is now becoming a Team and Technology Partner to Red Bull Racing. The Red Bull Racing Team drivers, Sebastian Vettel and Mark Webber, have currently put the team in second place for the Constructors’ world championship 2010.

Christian Horner, Red Bull Racing Team Principal, said "We are delighted to welcome LG as a partner to Red Bull Racing. LG Electronics is an extremely innovative company that aligns well with the creative innovation that is demonstrated within Red Bull Racing. This partnership shows Red Bull’s appeal to like-minded partners and signifies the progress the team has made in the short space of time to attract premium brands like LG."

Paul Meadows, LG Electronics UK Head of Brand, said "By forming a partnership with Red Bull Racing, LG can better demonstrate its commitment to using technology in delivering amazing experiences to people worldwide, through access to team personnel and drivers. This human focus is central to LG’s brand and is best reflected through a team partnership. This relationship also provides LG with additional business development opportunities and further enhances our at-track and off-track hospitality, media engagement and merchandising activities."

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, NewsNumber of views: 5882

Tags: advertising lg red bull

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2024»
MonTueWedThuFriSatSun
26272829123
45678910
11121314151617
18192021222324
25262728293031
1234567

Archive

Terms Of Use | Privacy Statement