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Monday, July 26, 2010

Phones 4u adding at least 50 more store-in-store outlets to Currys

Phones 4u and DSG International have announced a retail partnership that'll create over 50 ‘Phones 4u at Currys’ store-within-store areas this year. The plans build on recent trials in Birmingham, Thurrock, Hedge End, Merry Hill and Stevenage Currys Megastores. More outlets are planned for 2011.

Phones 4u at Currys will be added to all Currys Megastores and at a number of Currys Superstores and PC World Superstores.

John Browett, Chief Executive for DSGi, said "The 'Phones 4u at Currys' trial stores have received overwhelmingly positive feedback from our customers. Our new format stores offer an unbeatable combination of value, choice and service, and the introduction of Phones 4u branded areas at our stores represents an exciting new benefit for customers".

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Author: The Fonecast
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