Vodafone is running its Mobile Clicks challenge for the third successive year, searching for the best mobile internet start-up in the UK, the Netherlands and Portugal.
Vodafone Mobile Clicks 2010 is open to any start-up – either existing or planned – in the field of mobile internet products or services. The closing date for entries is 22nd August 2010. There's a €100,000 prize for the winner and €50,000 for the runner-up.
Lee Epting, Director of Content Services at Vodafone Group, said "Through initiatives like Vodafone Mobile Clicks and our wider developer outreach programme, we’re finding ways to help stimulate, grow and commercialise the innovation that is at the heart of the mobile ecosystem. Vodafone Mobile Clicks is really about empowering ambitious, young start-ups to develop their ideas and accelerate them into market. I’m excited to be judging another year of inspiring entries from entrants across Europe."
Previous winners included Amsterdam-based Layar; an augmented reality service that allows mobile users to see information superimposed on a 'live' view of nearby points of interest. The UK arm of the event is being supported by the Mobile Monday London community.