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Thursday, July 29, 2010

O2 gives 100% of text donations to UK charities

Towards the end of last year, O2 became the first UK network to pass on 90p for every £1 donated to charity by SMS. (The remaining 10% covered network and third party costs). This move was echoed by a number of other network operators.

It's now giving 100% of text donations to UK charities by covering the costs itself. Charities eligible under the rules of HM Revenue & Customs are allocated a dedicated five-digit ‘short code’ for donations. These codes, which begin 70, will receive the 100% payout from August 2010.

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Author: The Fonecast
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Categories: Networks and operators, NewsNumber of views: 1151

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