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Tuesday, August 17, 2010

Mobile banking will generate around 90 billion text messages in 2015

Juniper Research expects the number of SMS mobile banking alerts to rise from 30 billion this year to almost 90 billion per year by 2015. That's one message every two days for the average mobile banking customer.

Howard Wilcox, the author of the report, said "Our research found that messaging is a ‘win-win’ for banks. They can improve customer service significantly, whilst simultaneously eliminating the cost of servicing customer enquiries placed with call centres."

Overall, over 80% of banks are expected to offer some form of mobile banking within the next five years. Transactional mobile banking usage will see similar growth rates to SMS, with Western Europe seeing the highest penetration of mobile banking users in 2015.

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Author: The Fonecast
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