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Friday, September 3, 2010

Renewed AOL and Google partnership now includes mobile search

Google and AOL have announced a five-year renewal and expansion of a partnership that dates back to May 2002. At the heart of the agreement is Google's provision of search services to AOL's content network and properties, in exchange for a revenue-sharing arrangement.

As well as extending the existing partnership until 2015, the deal has been expanded to include mobile search and YouTube. It's part of AOL's renewed focus on mobile apps and content, which also involved the company's recent acquisition of the Rally Up app-building team.

Eric Schmidt, Chairman and CEO of Google, said "We're excited to deepen our partnership. This agreement combines Google's expertise in search and advertising with AOL's strength in online content. It's particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of users' online experiences and at the core of both of our businesses."

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