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Friday, September 3, 2010

New mobile ad platform offers video and 360-degree rotating images

Mobile marketing agency YOC has announced what it's describing as 'Europe's first rich media advertising platform'. It's called YOC Ad Plus and it offers advertisers the ability to embed video, picture galleries and 360° rotation into their mobile advertising. The service is currently available for the Apple iPhone and iPad, and will be available for the Android operating system in the autumn.

YOC Ad PlusGary Danks, Advertising Director at YOC Ltd, said "YOC’s release of YOC Ad Plus puts us in a very advantageous position in the mobile advertising market, as we are the first company to offer advertisers such a rich format on a premium open network. YOC Ad Plus allows advertisers to hand pick well-known media titles on which to run their campaigns, offering a solid advertising environment. YOC Ad Plus’s ability to deploy multi-media will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness."

When a user clicks on a YOC Ad Plus ad banner, it opens full-screen. One click on the 'close' button of the ad and the user returns to the application. Advertisers are able to use a combination of targeting criteria in order to avoid wastage, including geo-targeting, age, gender, time and content-related targeting.

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Author: The Fonecast
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