Virtual mobile network turned mobile media company Blyk has just finalised a 17 million Euro investment from a consortium of investors led by mobile venture capital firm Nexit.
Tore Teir, Chief Financial Officer at Blyk, said "This new investment round further solidifies the financial position of Blyk and will enable us to accelerate our successful operator partnership model and roll out the service with leading brands in new market areas. In today’s digital world generating engagement and response is a key requirement in capturing the global marketing dollars of the big brands. Blyk consistently generates average response rates of 25 % in each of the markets we operate in making it a very attractive media platform for advertisers.”
Blyk is currently partnering with Orange in the UK and with Vodafone in the Netherlands. An announcement about a commercial launch in India is expected soon.