The winners of Vodafone Mobile Clicks 2010 have been announced today. This competition, which aims to find the most innovative mobile internet start-ups, started with 160 entrants from the UK, Spain, Portugal and the Netherlands. At the PICNIC event in Amsterdam today, Cardmobili was chosen to receive the €100,000 first prize. Roulette Cricket won a runner-up prize of €50,000.
Cardmobili, which describes itself as 'consumer loyalty going mobile and social', is based in Portugal but offers a service that works across much of Europe and North America. It offers an application that allows consumers to register loyalty cards and redeem vouchers using their mobile phone.
Helena Leite, the CEO of Cardmobili said "It has been such a rewarding experience to be part of the Vodafone Mobile Clicks competition. We've met so many like-minded developers with interesting innovations to share. Being declared the overall winner is an absolute honour. We've worked hard throughout the past two years and will only continue to do so, reinvesting our prize money to make Cardmobili an even better offering for retailers and consumers."
UK-based Roulette Cricket describes itself as 'the first of socialised second screen sporting games'. Users can play interactive cricket games on their own or as part of a group.