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Tuesday, September 28, 2010

Mobile wallets appeal to younger consumers

A study from the Alcatel-Lucent Global Youth Lab – young people aged 18 to 26 from eleven countries – has revealed that 81% showed a strong interest in using their mobile phones as wallets, with 89% willing to pay a monthly fee for the service. The acceptable median monthly fee was $7.77 (£4.92) per month.

The top three most-desirable mobile wallet applications were receiving an electronic ticket without queuing (89%), real-time balance and transaction checks (86%) and paying for public transport (85%). It's notable that approximately two-thirds of respondents had already used their mobile phone for purchases in the previous 12 months, with almost half buying ringtones and almost a third paying for bus or train tickets.

[Alcatel-Lucent white paper (pdf)]

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Author: The Fonecast
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