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Thursday, September 30, 2010

UK mobile video viewing is up 75% on last year

Marketing intelligence company comScore says 2.7 million people in the UK now watch video on mobile devices, up 75% from July last year. Overall, in all five European countries measured - the UK, France, Germany, Spain and Italy – the total number of people watching video on mobile devices has increased by 66% in the past year to 12.1 million consumers. The highest growth figure came from Spain, where mobile video consumption was up 90%.

When it comes to on-demand video and TV viewing, the total number of viewers was up 99% to 5.2 million. Broadcast TV viewing was up 70% to 3.5 million people, while the number of people copying video from a PC to their mobile (‘sideloading’) was up 52% to 6.2 million.

80.2% of mobile video viewers in the UK used smartphones. That’s the highest figure from the EU5 countries, where the average was 67.7%

Jeremy Copp, comScore European VP Mobile, said “The era of ‘video-on-the-go’ has finally arrived. We’ve seen major developments throughout the mobile space – in networks, in devices and in software and applications – and now we’re seeing the result: a rapidly growing audience of consumers accessing video on their mobiles, be it broadcast, on-demand or sideloaded.”

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Author: The Fonecast
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