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Wednesday, October 6, 2010

Opera opens its own mobile ad exchange

Opera, best known for its mobile and desktop web browsers, has launched its own advertising service. The Open Mobile Ad Exchange enables businesses to place ads on the Opera Mini mobile browser, giving them access to an audience of 66.5 million feature phone and smartphone users. Site owners who sign up for the Open Mobile Ad Exchange simply embed JavaScript in their webpages. Today's news follows Opera's acquisition of California-based mobile advertising service AdMarvel earlier this year.

Lars Boilesen, CEO of Opera Software, said "We have spent the last ten years building a mobile browser that delivers a great user experience. Today marks a new chapter in our company, helping publishers, developers and mobile operators drive their mobile revenues by reaching out to and engaging a savvy global audience. Whether you want to monetize a free site or application or raise the visibility of your existing content, the Open Mobile Ad Exchange gives you a single point of access and control."

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Author: The Fonecast
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