News Articles

Thursday, October 14, 2010

Mobile navigation users up 57% on last year

New research from Berg Insight says the number of mobile subscribers using turn-by-turn navigation on their handsets grew by 57% percent year-on-year in the first half of 2010.

44 million people around the world now use navigation services or apps on their phone. The subscriber base is forecast to grow at a compound annual growth rate of 33.1% until 2015, when it'll total 195 million users worldwide. This widespread adoption is resulting from the broad availability of GPS-equipped handsets – penetration is over 70% in the USA – and by free or inclusive navigation applications and services. Around 8% of all mobile customers in the US now have turn-by-turn navigation on their mobile phone.

André Malm, Senior Analyst at Berg Insight, said "Mobile operators and service providers are now accelerating their efforts to create differentiated navigation experiences with unique local content to compete against free services".

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 421

Tags: usaresearchlocationapplications

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement