Technology company NCR – probably best-known for its cash registers and ATMs – has acquired mobile content optimisation specialists Mobiqa. Edinburgh-based Mobiqa uses SMS, MMS, web links and email to deliver barcoded tickets – including airline boarding passes - to mobile phones. NCR, although based in the USA, has an R&D facility 60 miles away in Dundee.
John Bruno, executive vice president for NCR, said "This strategic acquisition signals NCR’s commitment to building out our mobile platform to support the delivery of our seamless multichannel strategy. We are dedicated to making consumers’ experience of interacting with businesses easier by giving them the ability to move seamlessly between self-service mobile, online and kiosk channels."
Terms of the acquisition were not disclosed.