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Monday, November 22, 2010

GSMA plans ’Mobile World Capital’ designation for Mobile World Congress city

The GSMA says the city that hosts the Mobile World Congress from 2013 to 2017 – currently a choice between Amsterdam, Barcelona, Cologne, Milan, Munich and Paris – will also be the GSMA’s Mobile World Capital. This concept extends beyond the Mobile World Congress trade event to include a permanent technology centre and a cultural festival.

The ‘Mobile World Centre’ will include technology exhibits, museum features, a retail area, a mobile café and office space, while the ‘Mobile World Festival’ will feature a range of festivities for the general public.

John Hoffman, CEO of the GSMA, said “The Mobile World Capital will not only host the Mobile World Congress, but will enjoy new and innovative local and global opportunities that underscore its stature as the Mobile World Capital throughout the year. In partnership with the GSMA, the Mobile World Capital city will become the ‘home’ of the mobile industry, synonymous with cutting-edge mobile technology that benefits not only citizens of the city, but also the world. In addition to the significant economic impact in excess of 1.2 billion Euros over the past 5 years and the 6,000 part-time jobs the Mobile World Congress creates every year, the GSMA's vision of the Mobile World Capital will help to engender a strong and positive image for the city, an enduring legacy, and a virtuous circle of economic development that will positively impact its citizens.”

The GSMA expects to identify a shortlist of finalist cities in January 2011 and plans to announce the Mobile World Capital in mid-2011.

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Author: The Fonecast
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