Everything Everywhere has confirmed that six dual-branded Orange and T-Mobile stores will be opening this week in the UK as part of a trial scheme. The stores are located in Tooting, Palmers Green, Hertford, Bridgend, Weston super Mare and Dorchester.
Each of the three T-Mobile stores will have an Orange concession inside showcasing the best offers, plans and devices from Orange; similarly, the Orange stores will have a T-Mobile concession. Both brands will be displayed in the window, although the ‘host’ will be clearly identified.
In addition, Everything Everywhere will also be opening three new Orange franchises in Letchworth, Caerphilly and Leeds within the next few weeks. It follows a franchise pilot scheme in Bridlington run by Shebang. More franchises are expected to open next year.
Andrew Coull, VP of Retail at Everything Everywhere, said “Our 720 strong retail footprint is at the heart beat of Everything Everywhere and we are really excited about our growth plans. Both the franchise and dual branded trials give us an amazing opportunity to extend our reach into new places and importantly give our customers even more choice in existing locations.”