Orange has launched a new set of services called Orange Partner Connect designed to let application developers submit applications directly to Orange for distribution in its international ‘App Shop’.
Android apps will be accepted from this month, with Java and BlackBerry application submissions available from the first quarter of 2011. Developers are offered a 70/30 revenue share with the option of spending part of their revenue on marketing services.
Yves Tyrode, Executive Vice President of Orange Technocentre, said “We have learned from our experience in publishing Orange-branded applications on various app stores and listened to the needs of application developers to create a service that works for them. Orange Partner Connect has been designed so that our developer partners can benefit from Orange’s global scale, local presence and trusted customer relationships. With this new service we aim to establish a transparent win-win business partnership that developers can trust to truly market their applications to local audiences.”
The Orange Partner programme, which provides support for developers, was established in 2004.