News Articles

Thursday, January 6, 2011

Ad spending on mobile games to approach $900 million by 2015

Juniper Research predicts that ad spend on mobile games will increase ten-fold over the next five years, up from $87 million last year to $894 million (£577 million) by 2015.

The company says games such as Rovio's Angry Birds are making a significant impact by offering free versions of their games and funding them through in-game advertising. It also notes that games are being deployed as marketing tools by brands.

Daniel Ashdown, the report’s author, said “Angry Birds has been a huge hit over the last year on the iPhone since its launch; but arguably its relative impact, in terms of downloads, has been bigger on GetJar and, more recently, on Android Market, as a result of offering the game free with ads. Users get a great game for free, but advertisers get significant product/brand exposure; the same is true of mobile games as marketing tools.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 448

Tags: gamingresearch

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement