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Wednesday, January 26, 2011

European mobile phone sales hit an online high

Research from GfK Retail and Technology shows that more than 7% of all mobile phones bought in Europe last year were purchased online. That’s over 10% more than in 2009. Smartphone sales are a particularly popular choice for online shoppers, with approaching one in five sold via the web.

However, despite the growth, there’s little change in the retail channels chosen by consumers. 70% of sales are through telecom specialists, 17% from consumer electronic stores and 12% from non-specialists.

Aaron Rattue, GfK's Global Telco Marketing Director, said “The increased importance of pre-launch orders and the sophistication of consumer shopping habits have fuelled online demand. For several years now the Internet has been a key source for high ticket technical goods and will continue to have a significant influence on the sales of mid to top level phones.”

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Author: The Fonecast
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Categories: Retailing, NewsNumber of views: 476

Tags: researcheuropeinternetsmartphone

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