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Friday, January 28, 2011

Interview with Heather Taylor of giffgaff

In this week’s edition of The Fonecast we spoke to Heather Taylor, Social Media and PR Manager of UK virtual mobile network giffgaff.

We started by asking why giffgaff lets its customers get involved.

“We’re moving into a world where the customer not only comes first but has a say”, explained Heather. “Instead of ignoring that, giffgaff’s embraced that”.

Also on the agenda were growth and development, the influence of O2, giffgaff’s admission of its problems and the network’s lessons for the mobile industry.

There wasn’t time to include all our questions in the regular podcast so we’ve created a separate broadcast that covers everything we talked about. You’ll find it here on our website, on iTunes and on our RSS feed.

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Author: The Fonecast
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