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Monday, January 31, 2011

Android starts taking tablet market share from Apple

Figures from Strategy Analytics show that almost 10 million tablet devices were shipped worldwide in the fourth quarter of 2010. Three-quarters of these were Apple devices, although Android captured 22% of the global market.

Peter King, Director at Strategy Analytics, said “Global tablet shipments grew 120% sequentially to reach 9.7 million units in Q4 2010. Apple maintained first position. Apple recorded an impressive 75% global marketshare during the fourth quarter, but it has slipped from a peak of 95% in Q3 2010 due to rising competition from Android.”

Strategy Analytics says the Samsung Galaxy Tab was the main driver of Android’s success – and it expects Android to continue increasing its share of the market in the first half of 2011.

Global Tablet OS Shipments (millions of units / market share)

  Q3 2010 Q4 2010 Total 2010
Apple iOS 4.2m (95.5%) 7.3m (75.3%) 14.8m (84.1%)
Android 0.1m (2.3%) 2.1m (21.6%) 2.3m (13.1%)
Others 0.1m (2.3%) 0.3m (3.1%) 0.5m (2.8%)
Total 4.4m 9.7m 17.6m
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Author: The Fonecast
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