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Friday, February 11, 2011

A quarter of smartphones sold in Europe are running Android

Market research company GfK Retail and Technology says Android’s share of European smartphone sales quadrupled in 2010. At the start of the year Android accounted for 5% of total European sales; by the end of the year it was in over 25% of all smartphones sold.

Similar growth rates have been seen in other regions. Android‘s market share in Asia rose from 3% in Q1 2010 to 31% by Q4 2010, while in the Latin America region the share increased from 4% to 22% during the same period.

Aaron Rattue, GfK’s Global Telco Marketing Director, said “With the smartphone market becoming increasingly competitive, the potential impact of new tablet propositions and a growing number of applications, Android looks well placed to maintain market share for the coming months.”

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Author: The Fonecast
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