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Wednesday, February 23, 2011

Report says annual revenue from mobile music will double within next five years

A new report from Juniper Research says music consumed on mobile handsets is expected to generate $5.5 billion (around £4.7 billion) annually in 2015. That’s a rise of $3.1 billion from last year’s total. However, the report also warns that piracy still remains a significant threat, both online and on the mobile.

Daniel Ashdown, the author of the report, said “Initially, PC downloading and sideloading to MP3 players was the only way to go; but the development of mobile devices has now reached the point where they match the technical specs of dedicated MP3 players. Add in connectivity – just one click to buy and download – along with all the other smartphone features, and there is no competition between the two. This is why sales of Apple’s iPhone are going to outstrip its iPod in the not too distant future.”

[Whitepaper; Report]

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