News Articles

Thursday, February 24, 2011

Mobile networks should see Facebook as a competitor, warns report

A new report from telecoms analyst Ovum says mobile operators are in danger of underestimating the threat that Facebook poses.

‘Mobile Social Networking: change driver & key players’ states that operators tend to view Facebook as a non-competitive presence to partner with. However, it suggests that Facebook’s ambitions spread much wider than simply being a social network.

Eden Zoller, author of the report and Ovum principal analyst, said “Facebook is encroaching directly on mobile operator territory and should not be underestimated. It is much more than a social network and is better viewed as an increasingly rich platform for communications and content. Facebook wants to integrate with everything and be the main way that people consume and share information, anywhere and on any device. While there are good reasons why operators should wish to partner with Facebook, they should be more alert to the fact that it is shaping up to be a strong competitor. It is only by understanding Facebook fully that operators can engage with it effectively, be that on a collaborative or competitive basis.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 703

Tags: facebook research social networking

Leave a comment

Name:
Email:
Comment:
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2017»
MonTueWedThuFriSatSun
303112345
6789101112
13141516171819
20212223242526
27282930123
45678910

Archive

Terms Of Use | Privacy Statement