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Wednesday, March 9, 2011

Internal promotions create new Sony Ericsson marketing and communications chiefs

Cathy Davies is the new Global Head of Communications and PR at Sony Ericsson, following last week’s decision by Aldo Liguori to step down from the post. Steve Walker, currently acting Head of Marketing, is becoming the new Global Head of Marketing.

Bert Nordberg, President and CEO of Sony Ericsson, said “Cathy and Steve have worked closely together on a number of highly successful operational marketing projects in recent years and bring excellent complementary skills to Sony Ericsson’s senior management team. As we move into the next stage of long term growth plans, they have a central role to play in delivering a brand experience that that is second to none in the smartphone sector and creating lasting relationships with consumers the world over.”

Cathy was previously Head of Brand & Strategy at the company, having joined Sony Ericsson in 2008 from Ford Motor Company. Steve’s been with the venture since its establishment almost ten years ago in 2001. The company says the new appointments underpin its strategy to take a leadership position in the Android market.

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Author: The Fonecast
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Tags: sony ericssonmarketing

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