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Thursday, March 17, 2011

New report says Apple generated 29 per cent of all smartphone revenue last year

Nokia produced the largest number of smartphones last year - but Apple generated more revenue from the smartphone market. That’s the conclusion of a new report from Strategy Analytics. It’s calculated that the smartphone market was worth a total of $99 billion (around £62 billion) in 2010, almost double the 2009 figure.

Apple took 29% of that revenue, followed by Nokia with 20%, RIM with 15% and Samsung with 9%. However, when it came to market volume, Strategy Analytics reckons just 16% of smartphones were Apple devices.

Tom Kang, Director of the Wireless Smartphone Strategies service at Strategy Analytics, said “While smartphones represented just over 22% of the handset market in terms of volume last year, they accounted for more than 50% of the market in terms of revenue. This illustrates how important the smartphone market has become for capturing mobile handset value. Unlike feature phones, smartphone average sales prices have held steady in the $300 range during 2010, bolstered by the introduction of new technology, such as the Retina LCD and AMOLED displays, as well as high speed 1 GHz processors.”

[Report]

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