News Articles

Monday, April 18, 2011

Blyk appointed to manage media sales for ’Orange Shots’ UK mobile advertising service

OrangeMobile messaging media company (and former UK MVNO) Blyk has been appointed to manage all elements of Orange UK’s media sales program.

The two companies started working together on Blyk’s MVNO in 2007. More recently, Blyk has been working with Orange on its media and advertising messaging propositions. Blyk is now building a media sales function dedicated to the ‘Orange Shots’ mobile advertising service in the UK.

Orange Shots, which was announced in January last year, enables brands to engage and interact with targeted Orange customers via text and multimedia messaging.

Alex Franks, Country Manager for Blyk UK, said “I am delighted that Orange has invited us to bring our media experience in mobile advertising into the already strong partnership that has grown between our two organizations over the last four years. We believe that a commercial approach to the advertising market that is solely focused on messaging will reap significant ROI for advertisers.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: Networks and operators, NewsNumber of views: 1194

Tags: advertisingblykukorangemmssmsmarketing

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2017»
MonTueWedThuFriSatSun
272812345
6789101112
13141516171819
20212223242526
272829303112
3456789

Archive

Terms Of Use | Privacy Statement