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Monday, May 9, 2011

Apple is world’s most valuable global brand, says BrandZ 2011 report

Millward Brown Optimor, part of the WPP group, has just published the 2011 edition of its BrandZ report. It’s the sixth annual edition of the report, which details the world’s “Top 100 Most Valuable Global Brands”.

It notes that the world’s best brands appear to have recovered from the recession at a faster rate than their competitors. The combined value of the Top 100 brands this year is calculated at $2.4 trillion, more than Great Britain’s GDP.

Apple topped the list with a brand that increased by 84% in value to $153.3 billion, making it one of four technology companies in the top five. Google was second, IBM third, McDonalds fourth and Microsoft fifth. US telecoms giant AT&T was seventh, China Mobile was ninth and Vodafone was twelfth.

Last year’s BrandZ rankings put Google in first place, IBM second and Apple third.

[Report (pdf)]

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