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Wednesday, June 8, 2011

Everything Everywhere plans 30 new own-brand stores this year

Everything Everywhere, which was created last July when the Orange and T-Mobile UK operations were merged, is planning 30 new UK stores this year. All will be branded ‘Everything Everywhere’ and will offer Orange and T-Mobile products and services.

The company opened five own-brand shops earlier this year as a trial. It says footfall at these stores was up over 25% compared to other communications retail stores.

Tom Alexander, CEO of Everything Everywhere, said “The new stores will be branded Everything Everywhere and will sell Orange and T-Mobile products. It means that by the end of this year we’ll have created more opportunities for our people, more choice for our customers and more potential for our business. The trial results have already shown us that we’ve tapped into an incredibly successful and highly engaging customer experience formula within the Everything Everywhere format, and that our two brands Orange and T-Mobile, as well as our customers, are benefiting.”

Everything Everywhere currently has more than 720 stores. It plans to continue testing other retail formats, including concessions and 50/50 joint Orange and T-Mobile stores.

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Author: The Fonecast
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