News Articles

Thursday, June 9, 2011

Number of advertisers using mobile display ads has doubled within two years in USA

New research from comScore shows that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years. The figures, which come from research conducted in the USA, also show that mobile content and publishing accounted for half of all products advertised on mobile devices.

In April 2011, 689 advertisers used mobile display advertising campaigns, up 128% from 2009. 50% of these ads were for mobile content and publishing, 26% were for consumer ‘discretionary’ goods, 7% were information technology and 6% were financial services.

Hans Fredericks, comScore vice president, said “Although mobile advertising is still in its relative infancy, it is quickly gaining importance as new advertisers come into the fold. The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks and unlimited data plans, provides a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS. As consumer usage and technology continue to advance, look for advertising to play an increasingly important role in the development of the mobile ecosystem.”

The study also showed the difference between smartphone and featurephone web usage. More than 80% of smartphone users accessed their mobile browser or applications during March, while this figure was below 20% for feature phone users. Around 31% of US mobile users are currently thought to have a smartphone, up from 20% a year ago.

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: NewsNumber of views: 570

Tags: advertisingusaresearchinternetsmartphone

Leave a comment

Name:
Email:
Comment:
CAPTCHA image
Enter the code shown above in the box below.
Add comment

Name:
Email:
Subject:
Message:
x

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«September 2016»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789

Archive

Terms Of Use | Privacy Statement