Figures from Juniper Research suggest that fewer than 4% of smartphones and tablets have third party security software.
However, awareness of the need for mobile security will increase, with mobile security software providers expected to enjoy a $3.6 billion (£2.2 billion) market by 2016. Over two-thirds of mobile security product sales revenue is forecast to come from the enterprise security market.
Nitin Bhas, author of he Juniper Research report, said “We believe that the market for mobile security products will go mainstream by late 2013 as the vulnerability of data centric mobile devices becomes more widely appreciated both in the business and consumer sectors. High-profile security alerts are likely to heighten the public’s awareness of this growing issue.”
277 million mobile devices are predicted to have some kind of protection installed by 2016.