People are spending more time using mobile apps than they are on the ‘real’ web, according to a recent analysis from Flurry. It’s calculated that US consumers spend an average 81 minutes per day using mobile applications, compared with 74 minutes on desktop or mobile internet browsers.
That’s a dramatic change from 12 months ago, when the average user spent 43 minutes a day using mobile applications and 64 minutes using the web. The growth in app usage has apparently come from an increase in the number of sessions per user rather increasing session lengths.
Almost half of all app usage is spent playing games, with nearly a third taken up by social networking.