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Tuesday, June 21, 2011

New report says mobile app usage has overtaken web browsing

People are spending more time using mobile apps than they are on the ‘real’ web, according to a recent analysis from Flurry. It’s calculated that US consumers spend an average 81 minutes per day using mobile applications, compared with 74 minutes on desktop or mobile internet browsers.

That’s a dramatic change from 12 months ago, when the average user spent 43 minutes a day using mobile applications and 64 minutes using the web. The growth in app usage has apparently come from an increase in the number of sessions per user rather increasing session lengths.

Almost half of all app usage is spent playing games, with nearly a third taken up by social networking.

Flurry analytics: mobile app consumption 2011

[Flurry blog]

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Author: The Fonecast
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Categories: Applications, NewsNumber of views: 1163

Tags: usa research internet applications

2 comments on article "New report says mobile app usage has overtaken web browsing"

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The Fonecast

6/24/2011 7:39 AM

Jeffrey Glueck, CEO of Skyfire, says Flurry's figures aren't as clear cut as they might seem: bit.ly/mrHSui


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James Rosewell

5/28/2012 3:49 PM

Could be try for games, not sure about much else. Our figures certainly show a different view.

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